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Sports Business

How the WWE’s Farm Circuit Became a Primetime Draw

NXT produces generational talent—and it occupies a new prime-time network slot.
October 8, 2024

TNT Has Staked Its Claim in College Sports Broadcasting

The network has quietly amassed a portfolio of NCAA rights.
October 2, 2024
Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.

MLB Players Are Clamoring for Swag. Outfitting Them Is Big Business

Sliding mitts, cleats, and belts are fun, flashy, and lucrative.
October 1, 2024
Aug 3, 2024; East Rutherford, NJ, USA; Barcelona midfielder Pau Victor (8) celebrates his goal with teammates during the second half of an international friendly against Real Madrid at MetLife Stadium. V

FC Barcelona’s Overspending Triggered a Crisis. Has It Tightened Its Belt Enough?

The club is betting on their middle-road strategy to dig out.
September 29, 2024