Sponsorship

Savannah Bananas Drop Sponsorships and Put Faith in Fan Experience

The Savannah Bananas are dropping sponsors in an effort to make more money. The collegiate summer wood bat league team made the announcement last week with no immediate plans to […]

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Monday Morning Marketer: Bumble Vice President Chelsea Maclin

When Bumble showed up as the jersey patch sponsor of the Los Angeles Clippers, the female-led brand made an instant impression by partnering with a male-oriented sports team. The partnership […]

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Hard Seltzer Spilling Into Sports Partnerships

Despite developing a massive culture buzz and significant sales growth, hard seltzer has remained relatively quiet in sports partnerships. But that is changing rapidly.  With the emergence of established alcohol […]

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Brands Turn to NBA All-Star Game to Connect Amid Declining Ratings

After NBA ratings suffered through the early-season, brands are turning to the league’s All-Star Game as a way to make sure they’re connecting with fans. The reasons for the decline […]

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Betting Companies Embrace XFL Opportunity Despite Uncertainty

As the XFL gets off the ground, sports betting entities are looking for their opportunities around the new league. Online gaming companies FanDuel and DraftKings have entered into partnerships with […]

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Monday Morning Marketer: Quicken Loans CMO Casey Hurbis

Whether it’s college basketball or the NFL, viewers are sure to be hit with an ad for Quicken Loans Rocket Mortgage. And that’s by design. The mortgage company takes a […]

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Dallas Cowboys Mark 60th Birthday with Eatertainment Partnership

As the Dallas Cowboys prepare to celebrate the organization’s 60th birthday, a new partnership will help amplify the party. The Cowboys announced a partnership with Main Event Entertainment, a social […]

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Enterprise Embracing Opportunity of Hometown NHL All-Star Weekend

Honda may be the presenting sponsor of the NHL’s All-Star Weekend, but it’s St. Louis-based Enterprise activating at every turn of the weekend-long celebration of many of the league’s top […]

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Thunder City Edition Uniforms A Piece Of A Deeper Partnership

The Oklahoma City Thunder’s City Edition uniforms this year have a unique, more profound meaning – and a partnership at its heart. The uniforms are paying homage to the 25th […]

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NASCAR’s New Sponsorship Model Speeding Along

NASCAR gambled that its new sponsorship model would intrigue marketing partners enough to double down on existing deals. The bet has so far paid off, as brands have found the […]

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