Much like other professional athletes, professional esports players rely on equipment to maintain top performance. While that usually means a certain kind of cleats or sneakers for an NFL or […]
As the Golden State Warriors prepared to play a game on March 16 without fans, the team’s senior vice president of partnerships Mike Kitts said he naively felt they were […]
Following the lead of all other major professional sports leagues, the Premier Lacrosse League has postponed the start of its second season indefinitely due to the ongoing COVID-19 pandemic. The […]
While he’s out racing on a virtual track, NASCAR driver Michael McDowell is still bringing on real sponsors. “[The virtual races] presents a new opportunity because the hard costs are […]
Last year, Kansas City’s Boulevard Brewing amplified its status as the Kansas City Royals’ official craft beer partner by also partnering with the team’s second baseman, Whit Merrifield. The team’s […]
As the sports industry has widely shut down, teams have looked to find unique ways to keep fans engaged as well as work with their partners without the benefit of […]
Agency executives and industry consultants offered predictions about how brands would seek to maintain and innovate after their advertising strategies were upended by the coronavirus pandemic. The first reaction of […]
In an effort to help make sense of how Coronavirus is impacting the US sports industry, we’ve put together this quick report of proprietary data from FOS reader surveys and […]
(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands […]
As runners take off from the starting line at the Los Angeles Marathon, Asics is making a strong push to get back to the top of the running world. Positioning […]
