Sponsorship

Counter Logic Gaming Lets Gamers Pick Their Own Mouse In Esports Rarity

Much like other professional athletes, professional esports players rely on equipment to maintain top performance. While that usually means a certain kind of cleats or sneakers for an NFL or […]

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Warriors Lean on Partnerships to Drive Relief Efforts

As the Golden State Warriors prepared to play a game on March 16 without fans, the team’s senior vice president of partnerships Mike Kitts said he naively felt they were […]

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PLL Must Get Creative After Postponing Season Amid Coronavirus Uncertainty

Following the lead of all other major professional sports leagues, the Premier Lacrosse League has postponed the start of its second season indefinitely due to the ongoing COVID-19 pandemic. The […]

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NASCAR Driver Michael McDowell Climbs Virtual Standings to Land Real Sponsor

While he’s out racing on a virtual track, NASCAR driver Michael McDowell is still bringing on real sponsors. “[The virtual races] presents a new opportunity because the hard costs are […]

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Boulevard Brewing Pivots To Digital With Whit Merrifield Campaign

Last year, Kansas City’s Boulevard Brewing amplified its status as the Kansas City Royals’ official craft beer partner by also partnering with the team’s second baseman, Whit Merrifield.  The team’s […]

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Rangers, MSG Network Finding Ways To Engage Fans And Partners

As the sports industry has widely shut down, teams have looked to find unique ways to keep fans engaged as well as work with their partners without the benefit of […]

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Sports Marketers Shift Dollars and Prepare for Compressed Schedules

Agency executives and industry consultants offered predictions about how brands would seek to maintain and innovate after their advertising strategies were upended by the coronavirus pandemic. The first reaction of […]

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Sports Industry Coronavirus Primer

In an effort to help make sense of how Coronavirus is impacting the US sports industry, we’ve put together this quick report of proprietary data from FOS reader surveys and […]

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The Brand Guide To Optimizing Sponsorship Performance

(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands […]

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Asics Seeks Return To Top Of Running World With Marathon Sponsorships

As runners take off from the starting line at the Los Angeles Marathon, Asics is making a strong push to get back to the top of the running world.  Positioning […]

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