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Saturday, May 4, 2024
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Leagues
| by
Eric Fisher
WWE-UFC Parent Aims for Dominance Comparable to the NFL and FIFA
New sales strategy showcases expansive vision of $21.4 billion merger.
January 4, 2024
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Leagues
| by
Eric Fisher
Bud Light Looks To UFC In Bid To Revive Its Own Fortunes
Six-year agreement is described as UFC’s largest sponsorship ever
October 24, 2023
Leagues
| by
Eric Fisher
Major Media Rights Deals, Landmark Stadium Pact To Propel NWSL’s Growth
KC Current sign 10-year naming rights deal for forthcoming stadium
October 22, 2023
Leagues
| by
Andrew Cohen
The NFL’s Next Ad Revenue Goldmine Could Be Jersey Patches
Study finds NFL jersey patches could generate $673 million in projected revenue.
September 7, 2023
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