Sponsorship

Why GumGum Is Turning to a Media Value Index for More Clarity When It Comes to Sponsorship Evaluations

The company hopes the new products will give teams, brands, and agencies new insight into the value of their partnerships.

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Why China Is Already the Biggest Winner at the 2018 FIFA World Cup

Chinese brands are making a major commitment to the tournament to gain the favor of China’s Premier, Xi Jinping.

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Why Beko Turned to FC Barcelona to Help Elevate its Brand

The Beko and FC Barcelona partnership is a great example of two entities working together to promote the best each has to offer.

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Shot Callers Episode 3: Ryan Bishara, Director, Corporate Partnership Strategy at Los Angeles Football Club (LAFC)

In the third episode of Shot Callers, Ryan Bishara breaks down how LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had.

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Kumho Tire, Hot Sauce, the Atlanta Hawks, and a Look Back On One of the Hottest Promotions in Sports

It was so good, even Darren Rovell had to get in on the action.

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Lyft Scores with Topgolf

The company will become Topgolf’s official rideshare partner and will offer transportation for Topgolf’s 38 venues nationwide.

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Shot Callers Episode 2: Nick Kelly, Head of US Sports Marketing, Anheuser-Busch InBev

In the second episode of Shot Callers, Nick Kelly breaks down how Dilly Dilly took on a life of its own, why AB InBev transitioned to an incentive-based sponsorship model, and where sports marketing as a whole goes from here.

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Why the NHL Decided to Open Up More Sponsorship Inventory on the Ice

The league spent 3+ years discussing and planning before deciding to go forward with the initiative.

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Why Great Clips Turned to the NHL for Latest Campaign

The partnership is centered around the salon’s new “LegendHairy Greats of the NHL” campaign.

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Why Go Bowling Turned to NASCAR to Help Grow Interest in the Sport

Boogity boogity boogity! Let’s go bowling!

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