Sponsorship

The New PGA TOUR Champions Event Where Everybody Wins

When Jim and Tabitha Furyk made the decision to grow their Furyk & Friends charity golf event into Constellation FURYK & FRIENDS, an official PGA TOUR Champions event, their goal […]

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Shaq Talks Investment Strategy, New Esports Venture

Shaq says his investment in esports is part of his financial goal: “Creation of generational wealth for my family.”

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Sports Sponsors That Pollute Environment Called Out

Companies are being accused of fronting their dedication to health by using sports sponsorships to overshadow their lack of climate action.

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Varsity Partners Steps Up the Sponsorship Game with TBT Teams

(Varsity Partners is a proud partner of Front Office Sports.) Best known for its $1 million winner-take-all prize, The Basketball Tournament (TBT) has quickly become a can’t miss event. With […]

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How Monster Beverage Became a Monster Company

Monster Beverage has grown massively over the last two decades, and reported record net sales of $1.2 billion in its most recent quarter.

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GOATs With Business Vision

Fans are debating whether Tom Brady or Serena Williams is the greatest athlete of all time. Both of their business portfolios set them apart.

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Appearance Fees Lure Pro Golfers to Tournaments

Fees can help players cover travel and accommodation, pay caddies’ base rates and even add up to $100,000 to a mid-level professional golfer’s bank account.

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Under Armour Drops University of Cincinnati Deal

The company will pay a $9.75 million exit fee in eight installments and provide $3.65 million worth of product through June 2021.

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UCLA Signs with Nike, Jordan Brand in Wake of Under Armour Lawsuit

LA is now a Nike and Jordan Brand school. The deal, which begins July 1, 2021, covers six years, shorter than most university apparel sponsorships. The basketball and football teams […]

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How Today’s Brands Are Maximizing Sponsorship ROI With Their Own Analytics

Representatives from Dell Technologies, Stanley Black & Decker, GumGum Sports and FOS CEO Adam White discuss sponsorship analysis today.

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