Friday December 1, 2023

Sponsorship Activation


Super Bowl Reportedly Generated $170M in In-Game Brand Exposure

Companies reportedly received an estimate of $170 million worth of “in-game exposure" during this year's…
February 14, 2022

Source: Baker Mayfield’s Deal With CBD Company Sparked NFLPA Letter

An NFL Players Association letter sent to members came after complaints of Baker Mayfield's deal…
October 15, 2020

Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It

Partnering with the NFL offers companies a chance to grow brand equity with fans by…
January 27, 2020
Big Boi Budweiser Hawks

Big Boi ‘Surprises and Delights’ With Budweiser and Hawks

Photo Credit: Kat Goduco Photography On November 20, Atlanta rapper Big Boi surprised the Atlanta…
November 26, 2019