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    Sponsorship Activation

    Super-Bowl-Pepsi-Halftime
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    Super Bowl Reportedly Generated $170M in In-Game Brand Exposure
    Companies reportedly received an estimate of $170 million worth of “in-game exposure” during this year’s…
    February 14, 2022
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    Source: Baker Mayfield’s Deal With CBD Company Sparked NFLPA Letter
    An NFL Players Association letter sent to members came after complaints of Baker Mayfield’s deal…
    October 15, 2020
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    Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It
    Partnering with the NFL offers companies a chance to grow brand equity with fans by…
    January 27, 2020
    Big Boi Budweiser Hawks
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    Big Boi ‘Surprises and Delights’ With Budweiser and Hawks
    Photo Credit: Kat Goduco Photography On November 20, Atlanta rapper Big Boi surprised the Atlanta…
    November 26, 2019