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Sponsorship Activation

Super-Bowl-Pepsi-Halftime
Marketing
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Super Bowl Reportedly Generated $170M in In-Game Brand Exposure
Companies reportedly received an estimate of $170 million worth of “in-game exposure" during this year's…
February 14, 2022
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Deals
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exclusive

Source: Baker Mayfield’s Deal With CBD Company Sparked NFLPA Letter
An NFL Players Association letter sent to members came after complaints of Baker Mayfield's deal…
October 15, 2020
Marketing
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Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It
Partnering with the NFL offers companies a chance to grow brand equity with fans by…
January 27, 2020
Big Boi Budweiser Hawks
Marketing
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Big Boi ‘Surprises and Delights’ With Budweiser and Hawks
Photo Credit: Kat Goduco Photography On November 20, Atlanta rapper Big Boi surprised the Atlanta…
November 26, 2019