Social Media

How Tyson Beck Has Impacted the NBA Without Ever Picking Up the Rock

The designer is well-known throughout the league for his thumb-stopping designs. One of Beck’s many designs. (Image via Beck’s Twitter) Being an influencer in today’s culture is something each and every […]

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How Four Strangers Created The Bump N’ Run NASCAR Podcast

Twitter helped introduce them all, while serving as a way for them to connect. The Bump N’ Run Podcast was established in May 2017 by Kayla Sturm, Adam Heasley, Tanner Brown […]

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It All Comes Back To Creativity

Gilbert Chavarria, Team Infographics, and their plan to keep social media fresh. Gilbert Chavarria, Creative Director for Team Infographics (Photo via Gilbert Chavarria) As the use of social media within sports […]

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Socially Acceptable: How and When to Interject Your Brand Into a Viral Topic

Finding a way to capitalize on the hot topic of the day can be rewarding if done right. For a few hours last week, the infamous MARTA bus had Twitter abuzz […]

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Why Inter Milan Plans to Produce 110 Stories in 110 Days

The herculean effort is part of a celebration of the club as it reaches its 110th anniversary. Photo via Sports Interactive Community With Roma receiving big media attention following their […]

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How The “Tweetstorm” Feature Can Be Useful For Sports Brands

Remember, always think before you Tweetstorm. Twitter’s newest teased feature has some potential to change how brands strategize around the platform. Over the weekend, Twitter confirmed that it is testing […]

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#Verified; Players’ Tribune Launches Weekly Show

Ever wonder what a press conference with fans would look like? Players’ Tribune is going to do just that. Karl-Anthony Towns and A.J. Green (Photo courtesy of SportTechie) Starting today, fans […]

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The 5 Rules of Building Your Social Media Platforms and Raising Your Kid

They are more similar than you may think. The two actions are pretty similar when you pick them apart. (FOS Illustration) In the same week I put in my two week […]

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ESPN dabbles with live-reaction content on Periscope following the release of the CFP rankings

Mike Golic Jr. and Jason Fitz host #RankingsReactions, which is streamed exclusively on Twitter and Periscope. ESPN has partnered with Twitter to produce a live-reaction show following the weekly release […]

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31 Teams and Counting: How Penn State Athletics Tells Their Story on Social Media

The department relies on teamwork and a cohesive brand image to execute their plans successfully. Penn State has one of the largest athletic departments in the NCAA. How do they […]

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