Soccer

Exploring the Mindset of Soccer Sponsorships with Jessica Smith, VP of Sponsorship for the San Jose Earthquakes

Smith opens up about how the team approaches their brand partners, how they activate, and what makes MLS and soccer more unique than other sports.

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Shot Callers Episode 3: Ryan Bishara, Director, Corporate Partnership Strategy at Los Angeles Football Club (LAFC)

In the third episode of Shot Callers, Ryan Bishara breaks down how LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had.

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Why LaLiga Took to Instagram to Help Promote Women’s Soccer

With challenges all the rage nowadays, LaLiga leveraged potential to showcase the skills of some of the best women’s soccer players in the world.

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The Athletic Takes On Soccer

Just in time for the World Cup, the startup media company launched in 2016 is taking its talents to soccer.

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FC Bayern Munich and ESPN Launch a Content Sharing Alliance

The move strengthens Bayern’s initiatives to grow in the US.

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Inside MLS’ Digital Strategy and the Impact Zlatan Has Had

The league has benefitted from doubling down on video and the presence of Zlatan.

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Why FC Bayern Munich and Bleacher Report Teamed Up for a Champions League Watch Party

The two entities see watch parties like these as a mutually beneficial opportunity.

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YouTubeTV Scores With Orlando City

The club will join the likes of LAFC and the Seattle Sounders as MLS clubs with deals with the OTT streaming service.

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Inside LAFC’s Sparkling New Home

The Banc of California Stadium hosted its new tenants after the club started the 2018 season with six road games.

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LAFC Owners Join City Leaders To Unwrap State-of-the-Art Banc Of California Stadium In Los Angeles

Owners Magic Johnson, Mia Hamm Garciaparra, and Nomar Garciaparra Help Club Unveil New Soccer-Specific Stadium In Exposition Park Before April 29th Home Opener.

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