Racing

Formula E Brings A Mission of Sustainability To Racing

Formula E finished up its fifth and latest season this weekend in New York City, capping off a 13-race circuit as the organization looks toward a promising future. On the […]

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Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.

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Fuel Academy Propels Fans and Staff At Michigan International Speedway

In the past, MIS brought on seasonal staff to help its ticket sales and customer service efforts. However, this year it formalized that program and structured training, branding it Fuel Academy.

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Meet the Rising 25: Adam Johnson of ISM Raceway

Meet Adam Johnson, Digital Content Manager for ISM Raceway. A 2016 Grand Canyon grad, a talent and passion for storytelling landed him in this year’s class.

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How Two Top Brands Market Products Via Partnership With NASCAR

NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.

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Own a Piece of NASCAR History With Busch Beer’s Car 2 Can Collection

The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.

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Social Spaces Rule the Day at Venues

Beyond just providing fans with another option in which to take in the event, these spaces have also created more sponsorship inventory.

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Understanding Partnerships With an Inside Look at Chip Ganassi Racing’s Strategy

Chip Ganassi Racing has a diverse portfolio of sponsorships for its teams, which compete in four different racing series – NASCAR, INDYCAR, IMSA and WEC.

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Richmond Raceway Takes Unique Approach to Fan Engagement With Seven-Day Trip

With an RV and a racing simulator, Richmond Raceway has taken its marketing and activation for the 2019 NASCAR season to the next level.

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How Toyota Forged Its Place in the ‘Can’t-Miss’ Super Bowl of Midget Racing

For the last few years, Toyota has backed 10 percent of the 300-plus drivers attempting to race their way into the A-main on the final night of racing.

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