The PGA Tour is taking its standalone streaming service, PGA Tour Live, to bars and restaurants for the first time – a move expected to increase revenue for the platform […]
When the PGA Tour announced multiple changes to its season schedule this summer, it’s safe to say there was a lot for both fans and players to adjust to. For […]
Sports fans over the years have come to associate many brands with baseball’s Fall Classic. But perhaps no consumer brand aims to be as synonymous with the annual October event […]
Widely known for their expensive yet extremely popular coolers, YETI is using sports – both mainstream and unconventional – to diversify its business portfolio. Founded in 2006, YETI signed a […]
With a career path that’s taken her everywhere from CAA to Fenway Sports Management, Alex Baldwin was always drawn to golf. Little did she know that she would eventually become […]
Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to […]
For over a decade, the PGA Tour and the Greater Boston area were well connected. PGA Tour Commissioner Jay Monahan grew up in and graduated from Belmont High School, a […]
If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing […]
PGA Tour golfers have the legal right to distribute video highlights of themselves natively on their social channels — which has made a major difference.
The expanding social presence of the PGA Tour is thanks in part to a staff that is focused on delivering the best moments golf has to offer.