PGA Tour

PGA Tour Live Is Coming to A Bar Or Restaurant Near You in 2020

The PGA Tour is taking its standalone streaming service, PGA Tour Live, to bars and restaurants for the first time – a move expected to increase revenue for the platform […]

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PGA Tour Expects Growth In Asia To Benefit Both Players And Its Brand

When the PGA Tour announced multiple changes to its season schedule this summer, it’s safe to say there was a lot for both fans and players to adjust to. For […]

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Inside Taco Bell’s World Series ‘Steal A Base, Steal A Taco’ Campaign

Sports fans over the years have come to associate many brands with baseball’s Fall Classic. But perhaps no consumer brand aims to be as synonymous with the annual October event […]

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YETI Stays Cool With Customers Via Sports Sponsorships

Widely known for their expensive yet extremely popular coolers, YETI is using sports – both mainstream and unconventional – to diversify its business portfolio.  Founded in 2006, YETI signed a […]

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Korn Ferry, PGA Tour Confident About Future Going Forward Together

With a career path that’s taken her everywhere from CAA to Fenway Sports Management, Alex Baldwin was always drawn to golf. Little did she know that she would eventually become […]

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TV Viewers Thanking NBC/Golf Channel for ‘Playing Through’ Commercials

Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to […]

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As PGA Tour Moves Along With New Format, TPC Boston Handles Loss Of Event

For over a decade, the PGA Tour and the Greater Boston area were well connected. PGA Tour Commissioner Jay Monahan grew up in and graduated from Belmont High School, a […]

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Q&A: Why The Northern Trust Is Expecting Its Biggest Event Yet In 2019

If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing […]

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How the PGA Tour Helped Pro Golfers Improve Their Social Presence

PGA Tour golfers have the legal right to distribute video highlights of themselves natively on their social channels — which has made a major difference.

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Fan Friendly: How The PGA TOUR Executes Their Social Strategy

The expanding social presence of the PGA Tour is thanks in part to a staff that is focused on delivering the best moments golf has to offer.

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