“Fans can’t be on-site, so the more that we can do to have fan interaction and fan engagement while they’re at home watching is something that the Tour is very focused on,” said PGA TOUR Senior Vice President of Digital Operations Scott Gutterman.
The Tour is looking to educate golf fans who may be new to sports betting, and engage with both established viewers and those who might be less familiar with the sport.
FC Dallas hosted Nashville SC in the first out-of-bubble matchup for MLS as the league resumed its regular season last night and became one of the first U.S. major professional […]
The PGA Tour’s premium featured group coverage of the Wyndham Championship will include live odds betting integration sourced from DraftKings, marking the first time betting content will be integrated into […]
WHOOP saw its user growth increase sevenfold year-over-year in March and has since experienced rises in new memberships and overall usage.
While fans won’t be able to attend the 102nd PGA Championship in San Francisco the first weekend of August, broadcaster CBS will use technology to give those watching from home […]
One year after inking a multiyear agreement to make DraftKings its official daily fantasy sponsor, the PGA Tour is making the company its official betting operator, Golf Digest reported Tuesday. […]
The Premier Lacrosse League was riding high after its inaugural season in 2019. The league sold out its championship game at just under 14,000 people and provided NBC with well […]
Fox Sports and the U.S. Golf Association are ending their 12-year, $1.2 billion media rights deal seven years early. The broadcast deal includes the U.S. Open, which is scheduled to […]
Since the early stages of 2019, sports media company after sports media company flocked to TikTok as the next social media app to tap into. But while some sports properties […]
