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    NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47
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    February 14, 2024
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    Media personality and sociallite Kim Kardashian in attendance as the Los Angeles Lakers play against the Golden State Warriors during the first half in game three of the 2023 NBA playoffs at Crypto.com Arena.
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    NBA Gets Into Business With Kim Kardashian
    Kim Kardashian’s SKIMS is the league’s new official underwear partner.
    October 30, 2023
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    Bueckers Signs with Gatorade as NIL Strategy Comes into View
    UConn phenom Paige Bueckers just inked a landmark deal with Gatorade, only her second partnership…
    November 29, 2021
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    Nutrition Extends Past Traditional Sports With Ghost’s Esports Deal
    Nutritional supplement company Ghost has eschewed traditional sports partnerships to better reach everyday consumers through…
    October 6, 2020