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Front Office Sports
NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47
more than a game NASCAR Capitalizes on the Sportswear Boom in a New Deal With…
February 14, 2024
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Deals
| by
Doug Greenberg
NBA Gets Into Business With Kim Kardashian
Kim Kardashian’s SKIMS is the league’s new official underwear partner.
October 30, 2023
College Athletics
| by
Amanda Christovich
Bueckers Signs with Gatorade as NIL Strategy Comes into View
UConn phenom Paige Bueckers just inked a landmark deal with Gatorade, only her second partnership…
November 29, 2021
Gaming
| by
Pat Evans
Nutrition Extends Past Traditional Sports With Ghost’s Esports Deal
Nutritional supplement company Ghost has eschewed traditional sports partnerships to better reach everyday consumers through…
October 6, 2020
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