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NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47

more than a game NASCAR Capitalizes on the Sportswear Boom in a New Deal With…
February 14, 2024
Media personality and sociallite Kim Kardashian in attendance as the Los Angeles Lakers play against the Golden State Warriors during the first half in game three of the 2023 NBA playoffs at Crypto.com Arena.

NBA Gets Into Business With Kim Kardashian

Kim Kardashian’s SKIMS is the league’s new official underwear partner.
October 30, 2023

Bueckers Signs with Gatorade as NIL Strategy Comes into View

UConn phenom Paige Bueckers just inked a landmark deal with Gatorade, only her second partnership…
November 29, 2021
Ghost Gamer

Nutrition Extends Past Traditional Sports With Ghost’s Esports Deal

Nutritional supplement company Ghost has eschewed traditional sports partnerships to better reach everyday consumers through…
October 6, 2020