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Wednesday, July 17, 2024
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out-of-home viewing

In Win for Networks, Nielsen Begins Incorporating Out-of-Home Viewership

In Win for Networks, Nielsen Begins Incorporating Out-of-Home Viewership

Nielsen, the go-to provider for linear television ratings and viewership numbers, has updated its protocols…
September 3, 2020

YES Finds Viewers in Bars As Network Plans Rate Hike

When Howard Levinson of YES Network walks home at night to his Manhattan apartment, he…
February 10, 2020