The youngest gold medalist in Olympic freestyle skiing history has an entire second career and is backed by some of the biggest brands on the planet.
The 2022 Winter Olympics may cost China $38.5 billion, according to Business Insider — 10 times higher than the nation’s previous estimate.
Olympic sponsors are torn on marketing tactics ahead of the 2022 Beijing Winter Olympics as government official stage diplomatic boycotts.
Over the summer, China said it aims to grow its sports industry into a $773 billion business by 2025. But the lofty goal comes on the heels of a dismal announcement.