Olympics

Nathan Chen Cements Legacy with Elusive Gold

American Nathan Chen captured the only thing eluding him in an otherwise sparkling career: Olympic gold.

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Chloe Kim Is The Undisputed Superstar of Snowboarding

After becoming the first woman to win multiple halfpipe golds, Kim is the new face of the U.S. Winter Olympic team.

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Shaun White’s Last Dance Could End on Podium

White will attempt to cap off the most prolific snowboarding career of all time with an Olympic medal.

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Eileen Gu Is One of the Most Marketable Athletes

The youngest gold medalist in Olympic freestyle skiing history has an entire second career and is backed by some of the biggest brands on the planet.

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Beijing Olympics Costs Reportedly 10 Times Higher Than Projected

The 2022 Winter Olympics may cost China $38.5 billion, according to Business Insider — 10 times higher than the nation’s previous estimate.

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Olympic Sponsors Weigh Boycott Stance, Risk Losing Customers

Olympic sponsors are torn on marketing tactics ahead of the 2022 Beijing Winter Olympics as government official stage diplomatic boycotts.

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China Looks to Bounce Back After $33B Sports Industry Dip

Over the summer, China said it aims to grow its sports industry into a $773 billion business by 2025. But the lofty goal comes on the heels of a dismal announcement.

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Tokyo Olympics Cost $1.8B Less Than Previous Estimates

The Tokyo Olympics cost $1.8 billion less than previous estimates. The main reason is that a lack of fans led to lower staffing levels.

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European Commission Clears Discovery, WarnerMedia Merger

The European Commission has granted unconditional antitrust clearance to Discovery’s $43 billion acquisition of AT&T’s WarnerMedia.

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Australia to Receive $184M for 2024 Summer Games

The Australian Institute of Sport is pledging $184 million to athletes ahead of the Paris 2024 Olympics and Paralympics.

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