Nike

Beats, Nike Halt Deals with Deshaun Watson

In a matter of hours, Nike and Beats By Dre distanced themselves from Texans quarterback Deshaun Watson amid sexual assault allegations.

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Rich Paul, Ex-Nike Execs to Build Brands with New Venture

Rich Paul has teamed up with three former Nike executives to form Adopt, a minority-owned company focused on building brands.

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Sabrina Ionescu Becomes the Face of New Nike Line

Sabrina Ionescu will headline Nike’s new Greater Than franchise, a collection of high-performance basketball sneakers.

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Rich Paul: Iverson Could've Been Billion-Dollar Brand

Sports super agent Rich Paul believes the former NBA MVP’s brand could have been a billion-dollar business.

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Nike Cuts Off More Retailer Relationships

Nike has been focusing on direct-to-consumer sales and cutting off retailer relationships, including DSW and Urban Outfitters.

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Nike Reaps Reward of Long-Term E-Commerce Shift

Nike posted fiscal third-quarter earnings with steady revenues, but profit growth due to layoffs and reduced expenses.

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EA Sports Employee May Have Committed Major Foul

EA Sports has announced the opening of an investigation following allegations concerning a “FIFA 21” game mode.

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Nike Executive Resigns After Son's Sneaker Resale Business Exposed

The sneaker resale market is booming. The problem is racking up initial purchases on a credit card belonging to your mom who works at Nike.

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The Rise of Luxury Activewear

With most gatherings canceled and gyms closed, athletic wear is becoming luxury clothing. Lululemon and others have seen major growth.

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ASOS Acquires Sportswear Brand HIIT, Topshop

ASOS, the popular online retailer, is growing its activewear collection with the addition of a fitness brand. As part of its $405 million acquisition of London’s bankrupt Arcadia Group Limited […]

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