In a matter of hours, Nike and Beats By Dre distanced themselves from Texans quarterback Deshaun Watson amid sexual assault allegations.
Rich Paul has teamed up with three former Nike executives to form Adopt, a minority-owned company focused on building brands.
Sabrina Ionescu will headline Nike’s new Greater Than franchise, a collection of high-performance basketball sneakers.
Sports super agent Rich Paul believes the former NBA MVP’s brand could have been a billion-dollar business.
Nike has been focusing on direct-to-consumer sales and cutting off retailer relationships, including DSW and Urban Outfitters.
Nike posted fiscal third-quarter earnings with steady revenues, but profit growth due to layoffs and reduced expenses.
EA Sports has announced the opening of an investigation following allegations concerning a “FIFA 21” game mode.
The sneaker resale market is booming. The problem is racking up initial purchases on a credit card belonging to your mom who works at Nike.
With most gatherings canceled and gyms closed, athletic wear is becoming luxury clothing. Lululemon and others have seen major growth.
ASOS, the popular online retailer, is growing its activewear collection with the addition of a fitness brand. As part of its $405 million acquisition of London’s bankrupt Arcadia Group Limited […]
