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Saturday, February 21, 2026
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    Nielsen

    Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
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    Super Bowl Will Be Test of New Nielsen Measurement
    Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
    February 3, 2026
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    Dec 25, 2025; Minneapolis, Minnesota, USA; Detroit Lions center Graham Glasgow (60) waits to snap the ball against the Minnesota Vikings in the second quarter at U.S. Bank Stadium
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    Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak
    Record-setting NFL games brought streaming to a new high.
    January 20, 2026
    Nov 23, 2025; Inglewood, California, USA; Tampa Bay Buccaneers wide receiver Tez Johnson (15) poses for a television camera after scoring a touchdown against the Los Angeles Rams during the second quarter at SoFi Stadium.
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    Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’
    A television trade group said Nielsen’s audience counting shows “deep instability.”
    December 16, 2025
    Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys tight end Jake Ferguson (87) and Dallas Cowboys wide receiver CeeDee Lamb (88) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.
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    Thanksgiving Ratings Show No Ceiling for NFL and Networks
    Huge viewership jumps have reset expectations of what’s possible.
    December 3, 2025