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Friday, December 19, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

Nielsen

Nov 23, 2025; Inglewood, California, USA; Tampa Bay Buccaneers wide receiver Tez Johnson (15) poses for a television camera after scoring a touchdown against the Los Angeles Rams during the second quarter at SoFi Stadium.

Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’

A television trade group said Nielsen’s audience counting shows “deep instability.”
December 16, 2025
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys tight end Jake Ferguson (87) and Dallas Cowboys wide receiver CeeDee Lamb (88) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Thanksgiving Ratings Show No Ceiling for NFL and Networks

Huge viewership jumps have reset expectations of what’s possible.
December 3, 2025
Nov 21, 2021; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) scores against the Dallas Cowboys during the first half at GEHA Field at Arrowhead Stadium.

Chiefs vs. Cowboys Could Draw Record 50M-Plus Viewers

One exec describes Thanksgiving showdown as a “perfect storm” for TV ratings.
November 25, 2025
WORCESTER - WWE star Zelina Vega makes her return alongside NXT stars Legado del Fantasma during "WWE Friday Night SmackDown" at the DCU Center, Friday, Oct. 7, 2022.

The CW Says Nielsen WWE Ratings Drop ‘Lacks Credibility’

The CW says the new measurement process creates “inexplicable” findings.
November 21, 2025