NFL

How the Vikings Ended Up With an In-House Creative Agency

Following a slew of major projects, newfound time has the Minnesota Vikings’ design team looking for clients to flex creative muscles.

By /
Inside the NFL’s Recent Thanksgiving Ratings and Why They’ll Rebound This Year

In 2017, all three Thanksgiving NFL games saw a drop in total viewership from 2016. There’s reason to believe the ratings will bounce back in 2018.

By /
Inside CBS Sports’ Innovative Podcast Strategy

With podcasts like “The Season” and “Off The Bench,” CBS Sports is continuing to innovate and set itself apart from others competing for the same audience.

By /
Why PointsBet Turned to Darrelle Revis to Bolster Marketing Efforts

You might remember Darrelle Revis as one of the best shutdown cornerbacks in NFL history. It appears he’s found a new initiative to dominate.

By /
Inside the NFL’s New Partnership With ‘Fortnite’

One of the world’s most popular video game and the National Football League are connecting with fans through cosmetic DLC.

By /
Redskins Celebrate Fight Song Anniversary With Beer, Hope to Drive Fan Engagement

Following Devils Backbone Brewing’s roadmap with the Nationals, Redskins fans will vote between two beers to see which one survives as the team’s official beer.

By /
A Real-Life ‘Jerry Maguire’: How You Can Become a Successful NFL Agent

Do you want to be an NFL agent one day? Well, there’s a lot more to it than what “Jerry Maguire” presents in the movie. 

By /
Consuming Podcasts: The Latest Frontier in Fantasy Football

Fantasy football’s podcast growth mirrors the larger tech trends as another option for owners to gain an edge.

By /
New York Jets and Marvel Join Forces on Super(hero) Gameday Activation

The New York Jets and Marvel teamed up for an exciting game sponsorship and unique fan giveaway.

By /
The Browns’ Allie Raymond: ‘You have to engage your fan base even when there’s a lot of losing.’

From college athletics to the Browns, Allie Raymond has been able to find her passion for social and execute it at the highest levels.

By /