NFL

Augmented Reality Activations Offer Teams A New Source Of Revenue

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs […]

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‘Raising Little Giants’: New York Giants Help Team Dads With Fatherhood

Better fathers and husbands make for better men. Better men make for better players. And better players make for a better, more successful football team. That’s the driving ethos of […]

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The Pro Athletes Buying Into Cryptocurrency

Brooklyn Nets guard Spencer Dinwiddie made sure sports fans got a glimpse at the cryptocurrency world this offseason when he announced a plan to offer up his $34 million contract […]

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Front Office Sports Q&A With TikTok’s Robbie Levin

In 2019 alone, social media app TikTok has more than 614 million downloads and reached the one-billion mark in February.  With growth that is now measured by the billions, TikTok […]

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How TikTok Is Helping Sports Leagues And Teams Better Engage With Female Fans

Attracting new female fans and super-serving existing ones is top of mind for just about any sports league, team or media property. Since it launched in 2017, TikTok has played […]

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Miami Dolphins’ Partnership With Litecoin Gives Fans More Options

The usage of cryptocurrency by the general public is still far from universal, but that’s not stopping teams from accepting payments at an increasing speed. For the most part, teams […]

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TikTok’s Ripple Effect Reaching Leagues Of All Sizes

While the popularity of sports leagues like the NBA and NFL on TikTok is perhaps expected, properties and leagues of all sizes are finding success on the platform. For UFC, […]

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Jonathan Stewart Gets Creative In Business Following NFL Career

As Jonathan Stewart was running against defenses during his 11-season NFL career, his creativity was bubbling to the surface. While in college at Oregon, Stewart said he didn’t pursue an […]

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TikTok: Sports’ Next Great Social Media Venture?

When it comes to social media, professional sports, leagues and teams are often drawn to the next trend.  Often seen as the predecessor to TikTok with its focus on video […]

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‘Let’s Bring Women In:’ Chargers Lean Into Podcast For Female Fans

The NFL’s female viewership is up 6% this season. That’s more than the league’s 5% growth in male viewers.  Teams like the Los Angeles Chargers are making moves to target […]

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