NFL

Bleacher Report Leverages Sub-Brand To Deliver Differentiated Super Bowl Experience

Throwing a Super Bowl party is a well-worn activation strategy during Super Bowl week. Media companies and sponsors spend big trying to convince athletes and celebrities to attend their VIP […]

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DAZN Wants To Capitalize On Buzz Around Major Sporting Events

Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events […]

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Baseball Tries To Boost Its Social Media Efforts

With Spring Training just weeks away, Major League Baseball is preparing for a season in a new landscape. Rules like a three-batter minimum for new pitchers and a roster expansion […]

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Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It

Partnering with the NFL offers companies a chance to grow brand equity with fans by activating during tentpole events throughout the year – with no event on the NFL calendar […]

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NBC Mulls Sports Betting Role After Success of Fan Predictor App

NBC launched its Sports Predictor App in December 2018 with a single-game contest that allowed soccer fans to win cash by correctly predicting the outcomes of five Premier League matches […]

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Monday Morning Marketer: Quicken Loans CMO Casey Hurbis

Whether it’s college basketball or the NFL, viewers are sure to be hit with an ad for Quicken Loans Rocket Mortgage. And that’s by design. The mortgage company takes a […]

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Office Hours: Arash Markazi Talks The State of Los Angeles Sports

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the […]

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49ers Show Appreciation For Fans Using Loop & Tie

(Loop & Tie is a proud partner of Front Office Sports) It’s common practice for professional sports teams to reward their most loyal supporters and season ticket holders with a […]

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Esports Betting Growth Trajectory Mirrors Rise In Fan Viewership

As the legalization of sports betting continues to spread across the U.S., operators are jumping at the chance to offer more gambling options to fans. This includes betting on esports, […]

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Get Ready For ‘Crazy’ Bidding War For Tony Romo of CBS Sports

Subscribe to the Front Office Sports Newsletter here. Get ready for a battle royale over Tony Romo between ESPN and CBS Sports. The TV sports bidding war for Romo could […]

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