Throwing a Super Bowl party is a well-worn activation strategy during Super Bowl week. Media companies and sponsors spend big trying to convince athletes and celebrities to attend their VIP […]
Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events […]
With Spring Training just weeks away, Major League Baseball is preparing for a season in a new landscape. Rules like a three-batter minimum for new pitchers and a roster expansion […]
Partnering with the NFL offers companies a chance to grow brand equity with fans by activating during tentpole events throughout the year – with no event on the NFL calendar […]
NBC launched its Sports Predictor App in December 2018 with a single-game contest that allowed soccer fans to win cash by correctly predicting the outcomes of five Premier League matches […]
Whether it’s college basketball or the NFL, viewers are sure to be hit with an ad for Quicken Loans Rocket Mortgage. And that’s by design. The mortgage company takes a […]
Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the […]
(Loop & Tie is a proud partner of Front Office Sports) It’s common practice for professional sports teams to reward their most loyal supporters and season ticket holders with a […]
As the legalization of sports betting continues to spread across the U.S., operators are jumping at the chance to offer more gambling options to fans. This includes betting on esports, […]
Subscribe to the Front Office Sports Newsletter here. Get ready for a battle royale over Tony Romo between ESPN and CBS Sports. The TV sports bidding war for Romo could […]
