NFL

Amid High Profile Hacks, Teams Strengthen Cybersecurity Efforts

On January 28, 15 NFL teams’ social media accounts – including both Super Bowl LIV contestants, the Kansas City Chiefs and San Francisco 49ers – began posting strange messages. It […]

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ABC/ESPN To Show XFL Betting Lines On-screen

When TV viewers turn on ABC and ESPN for inaugural coverage of the XFL this weekend, they’ll see something completely taboo for NFL game telecasts: the betting point spread and […]

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NFL and Twitter Drop Super Bowl Tweet Confetti With Eye On April’s Draft

Not every fan was able to make it to the Super Bowl LIV in Miami. However, spectators watching at home still got a chance to share in the Kansas City […]

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NFL Squads Use Slate To Upgrade Real-Time Social Media Presence

(Slate is a proud partner of Front Office Sports) As football fans descend on Miami for Super Bowl LIV this week, so do many of the brightest minds of the […]

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Michael Bennett Talks Family, Football, And More On “Mouthpeace”

Michael Bennett has always done things his own way. Since being picked up by the Seattle Seahawks as an undrafted rookie in 2009, Bennett has carved out a long and […]

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Friday Five: Yahoo Sports’ Geoff Reiss On Leaning Into The NFL & Fantasy Football

When NFL fans think about how they connect with the league, Geoff Reiss wants Yahoo Sports to be one of the first things to come to their minds. Reiss, the […]

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Bleacher Report Leverages Sub-Brand To Deliver Differentiated Super Bowl Experience

Throwing a Super Bowl party is a well-worn activation strategy during Super Bowl week. Media companies and sponsors spend big trying to convince athletes and celebrities to attend their VIP […]

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DAZN Wants To Capitalize On Buzz Around Major Sporting Events

Drafting is not just a tactic used by NASCAR drivers or cyclists. It’s also the nickname for an internal media strategy by DAZN to grow its audience off big events […]

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Baseball Tries To Boost Its Social Media Efforts

With Spring Training just weeks away, Major League Baseball is preparing for a season in a new landscape. Rules like a three-batter minimum for new pitchers and a roster expansion […]

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Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It

Partnering with the NFL offers companies a chance to grow brand equity with fans by activating during tentpole events throughout the year – with no event on the NFL calendar […]

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