NFL

Virtual Draft and NFL Rules Help Forge Unique Brand Integrations

Entering the 2020 NFL Draft representing the marketing interests of three projected first-round picks, Everett Sports Marketing founder and Director of Football Dan Everett said the agency had big plans […]

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Isaiah Simmons’ TikTok Cachet Leads to NoSweat Co. Partnership

The 2020 NFL Draft has presented brands and athletes with a unique challenge – find a way to break through during its all-virtual presentation. Compounding that is NFL restrictions that […]

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Houston Texans Turn To Zoom for More Than Meetings

Much like the rest of the world, video conferencing has become increasingly important for the NFL and its 32 teams. For the Houston Texans, Zoom meetings are now also a […]

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NFL Leans On Influencer Network To Boost Fundraising Effort

Having to shift away from live events around the draft, the NFL is aiming to leverage its network in the influencer and celebrity space to help support its digital and […]

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NFL Draft Parties Going Virtual In 2020

Last year, the Los Angeles Chargers hosted one of the largest NFL Draft parties in league history. By Chief Marketing Officer Steve Ziff’s estimation, more than 30,000 people registered for […]

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NFL Prospects Improvise Draft Training as Virtual Meets Its Limits

NFL prospects have had to think outside the box in terms of draft training to stay in shape after weight rooms, gyms, and training facilities were closed on account of […]

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Player Agencies See Draft Deep in Obstacles and Marketing Opportunities

Athlete representatives heading into the 2020 NFL Draft aren’t fully sold that this will be a completely different NFL Draft when it comes to marketing opportunities.  The lack of parties, […]

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Miami Dolphins Use Draft Week To Dive Deeper Into Reddit

After building strong connections with fans on Facebook, Instagram, and YouTube, the Miami Dolphins are now incorporating Reddit into their social media portfolio.  Launching on Reddit on February 20, Miami […]

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NFL Scouts Finding Zoom Doesn’t Pass the Eye Test for Player Evaluations

The NFL draft itself is going to be different enough this year – gone are the flashy Las Vegas plans, fountains at the Bellagio, and the handshake with Roger Goodell. […]

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Fundamentals: Former NFL executive Andrew Brandt

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports digital show featuring leading operators and voices of the sports industry. On this episode, longtime NFL executive […]

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