Entering the 2020 NFL Draft representing the marketing interests of three projected first-round picks, Everett Sports Marketing founder and Director of Football Dan Everett said the agency had big plans […]
The 2020 NFL Draft has presented brands and athletes with a unique challenge – find a way to break through during its all-virtual presentation. Compounding that is NFL restrictions that […]
Much like the rest of the world, video conferencing has become increasingly important for the NFL and its 32 teams. For the Houston Texans, Zoom meetings are now also a […]
Having to shift away from live events around the draft, the NFL is aiming to leverage its network in the influencer and celebrity space to help support its digital and […]
Last year, the Los Angeles Chargers hosted one of the largest NFL Draft parties in league history. By Chief Marketing Officer Steve Ziff’s estimation, more than 30,000 people registered for […]
NFL prospects have had to think outside the box in terms of draft training to stay in shape after weight rooms, gyms, and training facilities were closed on account of […]
Athlete representatives heading into the 2020 NFL Draft aren’t fully sold that this will be a completely different NFL Draft when it comes to marketing opportunities. The lack of parties, […]
After building strong connections with fans on Facebook, Instagram, and YouTube, the Miami Dolphins are now incorporating Reddit into their social media portfolio. Launching on Reddit on February 20, Miami […]
The NFL draft itself is going to be different enough this year – gone are the flashy Las Vegas plans, fountains at the Bellagio, and the handshake with Roger Goodell. […]
Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports digital show featuring leading operators and voices of the sports industry. On this episode, longtime NFL executive […]
