“Fueling the New Sports Economy” isn’t just a tagline for the event, it embodies everything they are doing.
The company decided to create a show on Knicks Gaming to bring the fans closer to the action.
Judge joins a stable of electric young talent under the adidas brand.
A sponsorship deal with Pepsi is just one of the few he has signed in recent weeks. Photo via PRNewswire.com Adding another impressive endorsement to his resume, 25-year-old NY Yankee phenom, […]
Since 2010, the brand has been one of the most visible partners for the tournament. Brand Ambassador Roger Federer at the Mercedes-Benz brand center. (Photo via Mercedes-Benz) Tennis is a […]
See how the social team is capturing the excitement unfolding on the court. (Photo via @usopen on Twitter) US Open tennis is here once again and it has brought some of the […]
There were plenty of great ones, but these were a few of our favorites. (Via the Brooklyn Nets and Matt Creagan) In the offseason for a professional sport, it always presents […]
Over the course of three days, thousands of attendees had the opportunity to listen to thought leaders from across the country. David Stern was bullish on the idea that sports media […]
Spalding to become Official Basketball of the BIG3 Ice Cube pictured with official ball. Image via BIG3 (NEW YORK) June 20, 2017 — The BIG3 announced today that SPALDING® will serve as the Official […]
Over the three days, over 1,200 attendees will have the opportunity to hear from more than 175 speakers. For three days at the end of June, Times Square will be […]
