NBA

Damian Lillard, James Harden, and Andrew Wiggins feature signature shoes in new Adidas “Create…

By Owen Sanborn, @owensanborn Adidas is looking to make waves via new uniforms. Photo via Adidas Earlier this week, Adidas dropped their collection of “Create Yours” uniforms for a handful of […]

By /
February Promo Spotlight

Indiana University and adidas provided these cardboard VR headsets to 2,000 students during their game against Northwestern. Image courtesy of Jeremy Gray, Indiana University Athletics. Welcome to the Promo Spotlight! […]

By /
United Center implements LED ribbon board behind Michael Jordan statue

Photo via United Center/Bob McKendrick Earlier this week, Danny Ecker reported via Twitter that the United Center had completed construction on an LED ribbon board behind the iconic Michael Jordan […]

By /
Managers on a Mission: Making an Impact On and Off the Court

MOAM donated basketballs to kids in the Kenya orphanage in 2016. Photo via Drew Boe Now more than ever you hear about college athletic departments signing contracts for hundreds of millions […]

By /
Los Angeles Lakers turn to Magic Johnson to right the ship

Magic Johnson will try to dig the Lakers out of mediocrity. Photo via NBA.com For as much as the Los Angeles Lakers front office has been loathed by both fans and […]

By /
Talking Shop: Nike Basketball’s Marketing Efforts and Plan for the NBA

Next season, Nike will take over as the official uniform supplier of the NBA. Photo via sneakernews.com. If you’re a fan of the NBA and sports apparel you probably know […]

By /
Grizzles Find Success with Foundation that puts City and Community First

The Memphis Grizzlies Foundation is one of the best in the NBA. Image via NBA.com Organizational culture is a system of shared assumptions, values, and beliefs, which governs how people behave […]

By /
The NBA trades in a D for a G, partners with Gatorade to form the G-League

Gatorade hopes to bring some juice to the NBA Development League. Photo via Getty Images The NBA has announced a new activation with Gatorade to rename the NBA D-League (short for […]

By /
NBA Jumps On Board With eSports, Creates NBA 2K eLeague

The NBA and Take-Two Interactive Software, Inc., have teamed up to create the NBA 2K eLeague. Image via sportingnews.com Amidst the craze of NBA team owners purchasing eSports franchises, the […]

By /
Cavaliers, Nets add jersey sponsors

A look at the Brooklyn Nets’ jerseys with the Infor logo. Photo via NBA.com It appears that the dominoes are beginning to fall in regards to NBA teams striking deals for […]

By /