NBA

Marketing on Wheels: SLAM Magazine Makes a Splash at NBA All-Star Weekend

By covering a Sprinter with iconic magazine covers and driving around Charlotte, SLAM made sure that the brand could not be missed at NBA All-Star Weekend.

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Bojangles’ Channels Its Inner LeBron James for NBA All-Star Weekend

The restaurant chain has turned to James’ iconic powder toss as the imagery behind its Biscuit Baller campaign.

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Nike and Jordan Partner With Snapchat for Custom AR Lens at NBA All-Star Weekend

Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.

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Inside the Marketing Evolution of Giannis Antetokounmpo

Alex Saratsis, Antetokounmpo’s agent, says that in 2019, they will be taking an approach that includes sharing more of the player’s personality.

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Twitter and TNT to Offer Unique NBA Viewing Experience

Beginning at All-Star Weekend, fans will have the opportunity to view the second half of select NBA games via Twitter stream through a single-player view, as part of an initiative by the NBA, Twitter and Turner Sports.

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Channeling Napoleon Dynamite a Success for Blazers All-Star Campaign

A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.

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Puma Plants Flag in Hoops World With Full All-Star Calendar

Highlighted by the release of a new silhouette, Uproar, Puma is continuing to build its basketball brand with busy weekend in Charlotte.

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How Rakuten Is Leaving Its Mark on Steph Curry’s Underrated Tour

Rakuten teamed up with Steph Curry to provide funding for the Underrated Tour, which offers support for high school players trying to improve their game.

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Charlotte Leaders Expect Significant Benefits From Hosting All-Star Game

Charlotte leaders expect to earn more than the estimated $100 million in economic impact, including global media exposure.

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Inside The Huddle: Vertical Content With SLAM’s Adam Figman

Coming out of college, SLAM’s head editor never thought that he would one day organize a photo shoot with Kyle Lowry, DeMar DeRozan, and Drake.

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