NBA

Wizards Growing Japanese Content Around Rui Hachimura

As rookie forward Rui Hachimura continues to impress in his first season for the Washington Wizards, the team’s front office is using the player as part of a case study […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs […]

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NBA 2K League Aiming For International Expansion

There are an estimated 1.6 billion basketball fans worldwide, which the NBA 2K League sees as plenty of opportunities to grow its brand recognition overseas.  Since its inaugural season in […]

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The Pro Athletes Buying Into Cryptocurrency

Brooklyn Nets guard Spencer Dinwiddie made sure sports fans got a glimpse at the cryptocurrency world this offseason when he announced a plan to offer up his $34 million contract […]

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China Fallout? Injuries? What’s Behind NBA’s ‘Shocking’ Drop in TV Numbers?

It was only a few years ago that the sports world was buzzing about the alarming drop in NFL television viewership numbers.  Now it’s the NBA going through a decline […]

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Front Office Sports Q&A With TikTok’s Robbie Levin

In 2019 alone, social media app TikTok has more than 614 million downloads and reached the one-billion mark in February.  With growth that is now measured by the billions, TikTok […]

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Office Hours: Jemele Hill Talks Next Career Steps & Where Sports & Politics Collide

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered […]

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TikTok’s Ripple Effect Reaching Leagues Of All Sizes

While the popularity of sports leagues like the NBA and NFL on TikTok is perhaps expected, properties and leagues of all sizes are finding success on the platform. For UFC, […]

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Augmented Reality Has Its Limits, But Is Here To Stay In Sports

The sports industry continues to showcase the breadth of opportunities available to teams willing to implement augmented reality to boost the fan experience. To date, AR technology has mostly been […]

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TikTok: Sports’ Next Great Social Media Venture?

When it comes to social media, professional sports, leagues and teams are often drawn to the next trend.  Often seen as the predecessor to TikTok with its focus on video […]

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