As rookie forward Rui Hachimura continues to impress in his first season for the Washington Wizards, the team’s front office is using the player as part of a case study […]
As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs […]
There are an estimated 1.6 billion basketball fans worldwide, which the NBA 2K League sees as plenty of opportunities to grow its brand recognition overseas. Since its inaugural season in […]
Brooklyn Nets guard Spencer Dinwiddie made sure sports fans got a glimpse at the cryptocurrency world this offseason when he announced a plan to offer up his $34 million contract […]
It was only a few years ago that the sports world was buzzing about the alarming drop in NFL television viewership numbers. Now it’s the NBA going through a decline […]
In 2019 alone, social media app TikTok has more than 614 million downloads and reached the one-billion mark in February. With growth that is now measured by the billions, TikTok […]
Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered […]
While the popularity of sports leagues like the NBA and NFL on TikTok is perhaps expected, properties and leagues of all sizes are finding success on the platform. For UFC, […]
The sports industry continues to showcase the breadth of opportunities available to teams willing to implement augmented reality to boost the fan experience. To date, AR technology has mostly been […]
When it comes to social media, professional sports, leagues and teams are often drawn to the next trend. Often seen as the predecessor to TikTok with its focus on video […]
