NBA

Instagram Hoping to Catch Short-Form Video Audience Through Reels

After weeks of speculation, Instagram has officially launched the United States version of Reels, a new format within the app that enables users to create and post short-form, edited videos […]

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NBA G League Books Walnut Creek, CA as Home for Select Team

The NBA G League has tabbed Walnut Creek, Calif. to be the home of its new “G League Select Team,” The Athletic reported Monday. The league had also considered Los […]

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Webinar: New Normal of Live Sports Insights For Future Success

Live sports are facing a ‘new normal’ as they welcome fans back into their venues. Already confronted with increasing, continuously evolving demands – driven by both fan expectations and operational/business […]

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Time’s Up?

TikTok’s future in the U.S. remains up in the air after several news-filled days for the video-sharing social network. On Friday, President Donald Trump said he planned on banning TikTok […]

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With Pending U.S. Ban, Sports Partners Preparing For Life Without TikTok

TikTok’s run to the top of the social media world has potentially come to a screeching halt. On July 31, President Donald Trump announced that he plans to ban the […]

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ESPN Aims To Give NBA TV Viewers Courtside View Of The Action

There’s no replacing the energy provided by live fans. But ESPN sees a strategic opportunity to create a different kind of basketball telecast as the  NBA resumes its regular-season games […]

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NBA Adds Massage Recovery Technology to the Bench with Hyperice Deal

NBA players can reach for a new recovery tool when sitting courtside as part of the league’s latest partnership. Hyperice designed an NBA-specific Hyperbox – which includes a Hypervolt massage […]

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NCAA Will Allow Student-Athletes to Wear Social Justice Uniform Patches

Following in the footsteps of some professional sports leagues, the NCAA will allow student-athletes in all sports to wear patches featuring social justice statements on uniforms, it announced Thursday. Existing […]

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Disney Seeing ‘Great’ Demand For NBA With 100 Advertisers On-Board

Pent-up demand for live game NBA action is creating an advertising windfall for ESPN and parent Disney as the league returns to play in Orlando. Over 100 advertisers to date […]

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NBA is Back

The NBA will begin its restart tonight with two games on TNT: the Utah Jazz vs the New Orleans Pelicans, and the Los Angeles Clippers vs the Los Angeles Lakers. […]

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