NBA

Report: NBA Missed 2019-20 Revenue Projections by $1.5 Billion

Despite setting up a bubble season that was largely successful, the NBA reportedly missed its season revnue projections by $1.5 billion.

By /
NBA’s Broadcast Enhancements

Hope for fans in arenas next season is waning as COVID-19 cases rise, so important TV dates are back in play with new NBA start date plans.

By /
NBA Could Change Course, Start Next Season in 2020

The NBA Board of Governors is meeting to discuss changes to existing plans for the season, with a Christmas Day start on the table.

By /
NBA Skills Coach Drew Hanlen on Building Pure Sweat Basketball’s Brand

Air’s cloud storage allows renowned skills coach Drew Hanlen to focus on posting content and helping his clients.

By /
PGA Tour Latest League to Partner with Hyperice

The deal follows similar partnerships Hyperice has landed with the NBA, NWHL, MLB and UFC in recent months.

By /
After Successful Tests, Sports Betting-Driven NBA Telecasts Here To Stay

As the sports world embraces gambling, the NBA could roll out even more betting-focused alternate game telecasts and livestreams next season.

By /
Milwaukee Bucks Making Instagram a One-Stop Merch Shop for Fans

The Milwaukee Bucks became the first professional sports team to successfully incorporate Instagram Checkout onto their Instagram account.

By /
NBA’s Digital Growth

The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The NBA restart within the bubble — which […]

By /
MLB Becomes Latest League to Partner with Cleaning Company

Lysol will provide MLB with cleaning protocols beginning in the 2021 season. The NBA and WNBA had partnerships with Clorox in their bubbles.

By /
Merch Record

Less than 12 hours after winning the NBA Finals Sunday night, the Los Angeles Lakers became the best-selling NBA champion team ever. Fanatics reported more Lakers gear was bought overnight […]

By /