MMA

The Meme Coin That’s Paid Out Over $800K to MMA Fighters

Organizers of a meme coin depicting Joe Rogan’s dog have paid thousands to MMA fighters, but experts express concern.

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Triller to Merge with Tech Company SeaChange

Short-form video company Triller is going public through a reverse merger. The transaction values Triller at $5 billion.

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UFC 257's Main Event Draws Significant Betting Interest

Saturday’s UFC 257 main event should be massive for sports betting, as Conor McGregor’s rematch with Dustin Poirier continues to draw significant interest at sportsbooks.  As a consensus -315 favorite […]

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UFC In Talks with Johns Hopkins for Psychedelic Research

The UFC could start experimenting with psychedelic drugs. UFC President Dana White said the organization has been in contact with Johns Hopkins University about its studies on the impact of […]

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UFC Adapts Events, Pay-Per-View Bar Business Amid Pandemic

UFC’s PPV business has mostly weathered the pandemic despite COVID-related bar closures and capacity limits.

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Electronic Arts Has Multi-Year Renewals with NHL, UFC

The length of the NHL extension was not disclosed, while UFC’s is for 10 years. UFC is EA Sports’ newest franchise — the first game was released in 2014.

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PFL Looks to Digital Content Expansion to Bring in More Fans

After launching an OTT channel earlier this summer, the Professional Fighters League has partnered with WAVE.tv to expand its digital reach.

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UFC Latest League to Partner with Recovery Tech Company Hyperice

Hyperice’s full line of recovery products will be featured at UFC Performance Institute locations in Las Vegas and Shanghai.

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Bellator MMA Leaving Paramount for CBS Sports Network

Bellator MMA is leaving the Paramount Network for CBS Sports Network. All three entities are owned by ViacomCBS.

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UFC Fight Pass Overhaul Hits At Prime Time, Revenue Streams Growing

UFC Fight Pass underwent a significant overhaul in 2019, positioning the OTT platform in a place to succeed when the COVID-19 pandemic hit.

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