MLB

The Return: How Resuming Sports Can Learn From Tourism

(Satsifi Labs is a proud partner of Front Office Sports)  Live sports are returning to North America, albeit primarily without fans. But with the NFL season quickly approaching, will we […]

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Big League Bubble

Major League Baseball appears to be moving closer toward a bubble for its postseason after struggling with canceled games because of positive COVID-19 tests among teams. Locations in Southern California […]

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MLB Attracting Younger TV Viewers This Season

Bolstered by the winning performances of large market teams like the New York Yankees, Los Angeles Dodgers and Chicago Cubs, ESPN is posting strong early-season numbers for its national MLB game coverage.

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Sports Brands Dive Deeper Into TikTok Rival Reels

Since the U.S. launch of Instagram’s Reels on Aug. 5, sports organizations are quickly adopting the short-form video feature and TikTok rival.

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New Bubble?

Major League Baseball has struggled with COVID-19 outbreaks among its teams, with 29 games postponed thus far. Watching the success of bubbles across sports, including those in the NHL and […]

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Brave Losses

Liberty Media’s quarterly earnings reports gave a peek at the massive loss the coronavirus pandemic dealt Major League Baseball teams. Liberty owns the Atlanta Braves and reported the team suffered […]

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Salary Cuts

A big piece of the strife between MLB and its players prior to the launch of the 60-game shortened season was salary. The players ultimately ended up with the salary […]

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Activision Blizzard Names MLB’s Petitti Head of Sports & Entertainment

Major League Baseball Deputy Commissioner Tony Petitti is leaving the league to become president of sports and entertainment at Activision Blizzard. Effective Aug. 17, Petitti will oversee esports, consumer products, […]

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Atlanta Braves Parent Company Reports 95% Drop in Team’s Q2 Revenue

Liberty reported that the team’s operating expenses were $37 million in the second quarter, down from $146 million in the same period last year.

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Whoop Wristband Garnering Wide Attention Across Sports

WHOOP saw its user growth increase sevenfold year-over-year in March and has since experienced rises in new memberships and overall usage.

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