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    Millennials

    Media
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    Short-Form Video Rights Could Be Worth More Than Live Rights by 2030
    The change in the live rights market is driven by generational change, according to a…
    June 15, 2022
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    Red Cross Liferun mode in Fortnite
    Gaming
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    Fortnite Is A Launch Pad For The Red Cross’ Involvement in Esports
    Partnerships between brands and esports stakeholders are becoming more common throughout the industry, as companies…
    January 22, 2020
    WWE KFC
    Marketing
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    WWE’s ‘One Stop’ Marketing Approach Is Winning Big With Brands
    WWE regularly markets itself as a one-stop-shop for brands looking to advertise within the sports…
    December 20, 2019
    Innovation
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    Millennials Bring Mobile Ticketing to the Forefront
    The ability to have in-the-moment options are key to capturing a fickle part of the…
    December 14, 2017