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Minor League Baseball Looks to Partner Summit to Create New Opportunities

This year’s summit focused on giving partners a VIP experience both on and off the field.

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Grabbing the Bull by the Horns: Durham Bulls Honor Film’s Legacy on 30th Anniversary

The team is pulling out all the stops ahead of the anniversary.

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Why the Lehigh Valley IronPigs Are Courting LeBron

This may settle the MJ vs. LeBron debate for good.

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Reno’s Newest Ace: Making History in the Pacific Coast League

In new role, Emily Jaenson becomes the highest-ranking female in Minor League Baseball.

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Minor League Baseball; Major League Marketing: Inside the PawSox Promo Generating National Buzz

The PawSox are home to some of the more creative promotions in Minor League Baseball.

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Minor League Baseball Announces the Inaugural “Copa de la Diversión” (“Fun Cup”)

The league expects the “Copa de la Diversión” to increase attendance by 100,000 and have an overall impact of $3 million across the 33 participating teams.

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Why the Jacksonville Jumbo Shrimp are Celebrating the Anniversary of a Board Game

On July 15, the Jumbo Shrimp will celebrate the 70th anniversary of the legendary board game Scrabble.

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Why the Lansing Lugnuts Decided to Create Their Own Co-Branded Vodka

The team recently introduced their own line of co-branded vodka.

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How the Louisville Bats Grew their Snapchat Following over 800%

The team turned to personalization and unique uses of the platform to engage users. Snapchat provides ways to share unique content and give viewers an opportunity to build connections with brands […]

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Sweet Social Media Success for Hartford Yard Goats

How their latest promotion went viral with the help of ESPN personality, Darren Rovell.

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