Milb

TikTok’s Ripple Effect Reaching Leagues Of All Sizes

While the popularity of sports leagues like the NBA and NFL on TikTok is perhaps expected, properties and leagues of all sizes are finding success on the platform. For UFC, […]

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How Seven-Foot Tall Bobbleheads Are Grabbing Bears Fans Attention

To honor its 100th season, the Chicago Bears decided to think big in regards to how it would celebrate with its fans – literally. Across the city of Chicago, the […]

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In-Stadium Video Advertising Gains Traction Across MiLB and NASCAR

Fans’ in-stadium viewing experience is one already filled with advertising by brands looking to attract new consumers – with activations spanning static logos, animated graphics, and even pop-up events around […]

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Another Year Of Declining Attendance: How Worried Should MLB Be?

MLB’s 2019 season was the year of the home run, as 6,770 long balls were hit, more than 600 than the previous high, with 15 teams setting new individual records. […]

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MiLB Attendance Growth Driven By Outliers, Community Approach

While Major League Baseball experiences a variety of attendance issues, Minor League Baseball finished the year with an increase in attendance.  Both circumstances are more complex than they appear on […]

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Allegiant Takes ‘Aggressive’ Step With Raiders Stadium Deal

As the ninth-largest commercial airline in the U.S., discount airline Allegiant might not be first in mind for ticket buyers, or for sports sponsorships.  But the company took many by […]

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Kids Eat Free: Why the Nationals Are Focused on Younger Fans

For many families, while there’s nothing quite like an outing to a baseball game, the cost of attending a game with young children adds up quickly. The Washington Nationals are […]

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Baseball Teams Aim To Bring Fans In, While Keeping Phones Out

For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have […]

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MiLB’s FIELD Program Aims To Diversify Baseball Leadership

In its fourth year, Minor League Baseball’s FIELD Program welcomes 32 participants to its immersive week of professional development.

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Daytona Tortugas Hope to Push Women’s Sports Forward with NPF Deal

The Beijing Shougang Eagles will play their home games in Daytona’s Jackie Robinson Ballpark. Tortugas ownership believes the move befits Robinson’s name.

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