Merchandising

Team Whistle Looks to New Acquisitions to Drive Revenue Growth

Team Whistle’s recent M&A streak is intended to both expedite the company’s customer acquisition efforts and grow its number of brand partnerships. The addition of the Charlotte-based streaming and OTT […]

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Team USA’s Monica Abbott Growing American Softball Amidst The Sport’s Olympic Return

(BrandForward is a proud partner of Front Office Sports) After a long absence, softball is returning to the Olympics at Tokyo 2020 after last appearing in 2008. Team USA recently […]

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Bleacher Report Continues Commerce Push, Adds Pedro Martinez To Its World Tour Clothing Collection

Fresh off its World Tour Collection clothing launches for Dwayne Wade and Mariano Rivera this year, Bleacher Report has partnered with Hall of Fame pitcher Pedro Martinez, in efforts to […]

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Zion Breaks Merch Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. The NBA season hasn’t even started yet and Zion Williamson is breaking records.  According […]

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A Look Inside the Merchandising Playbook as the NFL Purchases a Stake in Fanatics

The goal of the deal is much bigger than many would expect. Fanatics headquarters in Jacksonville, Florida — photo via BizJournals The National Football League certainly has its share of larger business partners. […]

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Will Another Shift in the NASCAR Merchandise Model Mean More Revenue?

Once phased out, Fanatics is bringing back souvenir trailers. Fanatics recently announced a shift in its NASCAR merchandising model. The 60,000 square foot tent pictured above will most likely be […]

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