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    Marketing

    Sports Betting
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    Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’
    Sweeney got equity in the company, and the racy ad went viral.
    September 10, 2026
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    Sports Betting
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    Prediction Market Ad Blitz Gets Backlash
    Platforms are trying to capitalize on the start of the NFL season.
    September 9, 2026
    Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament
    Leagues
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    Good Good Golf Fallout Is Talk of Tour Championship
    Major questions still remain for the brand and its partners.
    August 27, 2026
    Athletes
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    Serena Williams’s GLP-1 Ads Will Air During Her Return to Tennis
    Williams is returning to competitive tennis for the first time since 2022.
    June 8, 2026