Marketing

Major League Baseball Promo Madness

Who doesn’t love some freebies at the front gate!

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Minor League Baseball Announces the Inaugural “Copa de la Diversión” (“Fun Cup”)

The league expects the “Copa de la Diversión” to increase attendance by 100,000 and have an overall impact of $3 million across the 33 participating teams.

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Why the Jacksonville Jumbo Shrimp are Celebrating the Anniversary of a Board Game

On July 15, the Jumbo Shrimp will celebrate the 70th anniversary of the legendary board game Scrabble.

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Why the Lansing Lugnuts Decided to Create Their Own Co-Branded Vodka

The team recently introduced their own line of co-branded vodka.

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Inside the Georgetown Hoyas Basketball Marketing Strategy

The program is known for its unique promotions.

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USGA, Rolex, and Fox Sports Team Up for Uninterrupted Coverage of Golf’s Biggest Moments

The partnership will allow for a unique opportunity for all three entities to work together to deliver the best viewing experience possible.

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The Principal’s Principles for Sports Branding

Centerfold Agency’s Tim Rebich has used his vast experience to help score clients from across sports.

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Case Race: Busch Returns as Official Beer of NASCAR

This partnership also brings back the Busch Pole Award.

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Marlins Launch Initiative for Fan Input

The campaign will allow fans to have their voices heard and to provide their feedback on a myriad of topics, ranging from food and the in-game experience to the team’s branding.

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How a Super Bowl Halftime Show Comes Together

Through a varied professional career, Jason Olthoff credits his creative background for his success.

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