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Marketing
Leagues
| by
Eric Fisher
World Series Sets Japanese Records; Young U.S. Viewers Up 93%
More audience records are set in the home country of Dodgers superstar Shohei Ohtani.
October 28, 2024
Read now
Athletes
| by
Eric Fisher
Dave Roberts Says Ohtani ‘in a Great Spot,’ Will Play in Game 3
The Dodgers say they are “encouraged” by Ohtani’s condition ahead of further testing.
October 27, 2024
Leagues
| by
Eric Fisher
MLB Wants to Use 2024 World Series to ‘Amplify’ Marketing Efforts
Rob Manfred says robust results already emerging have their roots in long-running endeavors.
October 26, 2024
Athletes
| by
Eric Fisher
MLB Goes All In On Ohtani
The league is actively promoting the Dodgers superstar both domestically and in Japan.
October 2, 2024
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