Marketing

Connecting With Fans in a Post-Pandemic World

In response to the effects of COVID-19, professional sports teams have doubled down on their investments in customer data technology,

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Rubicon Talent Prepares for NIL Reform With New College Sports Division

Rubicon-U will advise amateur athletes, brands, universities, conferences and media platforms on ways to leverage opportunities with NIL legislation, however it plays out.

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Fandom in the Age of COVID-19

FanThreeSixty surveyed over 4,000 fans across the U.S. to understand their mindset about returning to venues and expected safety precautions.

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New Resource Helps Ticket Sales Pros Share Ideas

Ticket Playbook by Spinzo launched earlier this summer to help the world of ticket sales navigate the COVID-19 pandemic.

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Q&A: San Francisco 49ers CMO Alex Chang on the Team’s New Brand Campaign

“One unique thing is we are home to fans from all over the Bay Area, which is nine counties. So we’re faithful to the Bay, fans from all walks of life, some not from the Bay at all. But it celebrates them all.” – 49ers CMO Alex Chang

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A(d)prehension

Advertisers are reportedly still wary an NFL season might get cut short and are seeking flexibility with networks. Football remains among the most efficient ways for marketers to reach consumers […]

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How The NFL Will Use IT Solutions To Prepare For A Unique Season

In order to meet the demands of NFL fans, teams, and venue staff during this unprecedented time, the right technologies will be essential.

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Pandemic Proof Marketing With Opendorse

Today, over 15,000 athletes — from All-Pros and All-Americans, to walk-on freshman fighting to make a roster —use Opendorse to fulfill social campaigns and publish posts on behalf of brand […]

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A Year After Fortnite Win, the Business of Bugha is Booming

Kyle ‘Bugha’ Giersdorf became a household name in esports after winning the first Fortnite World Champion. That has only grown since becoming VaynerGaming’s first client.

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Yankees Shortstop Gleyber Torres Paving Way For NextGen Baseball Marketing Stars

As the New York Yankees shortstop, 23-year-old Gleyber Torres likely could not have a better platform to become baseball’s next superstar.

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