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Wednesday, July 9, 2025
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    August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
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    Why the Goodyear Blimp Is at Every Major Sports Event
    The airship wasn’t built to cover sports. Now it’s a regular presence.
    June 6, 2025
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    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    Marketing
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    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    May 12, 2025
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
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    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    December 17, 2024
    Leagues
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    World Series Sets Japanese Records; Young U.S. Viewers Up 93%
    More audience records are set in the home country of Dodgers superstar Shohei Ohtani.
    October 28, 2024