Marketing

Hartford Yard Goats Go for Different Kind of Swing to Keep Fans Engaged

The Colorado Rockies’ Double-A affiliate is bringing golf to the ballpark with its new “Links at The Yard” activation.

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Hurdl Clearing Its Own Path in Crowded Sports Marketing Space

Thanks to the direct-to-consumer marketing startup Hurdl, the fan-team relationship just became even closer. 

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Antonio Brown, NFL Score Big With New Madden Cover

Without a helmet, both the NFL and Steelers wide receiver Antonio Brown come away winners and ready to reap the marketing rewards as well.

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How Citi Taste of Tennis Grew Into One of the Sport’s Premier Events

Ahead of the U.S. Open, Judi and Penny Lerner discuss how they created one of tennis’ premier lifestyle experiences.

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Los Angeles Rams Players Get Playbook for Personal Branding

This year, players on the Los Angeles Rams will be learning far more than just the X’s and O’s and ins and outs of the team’s playbook.

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How Ader Is Making Video Gamers Into Promotional Rock Stars

Through a series of creative activations with Twitch streamers and YouTube creators, Ader has helped build strong promo awareness with unique engagements.

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Purdue Football Uses Power of Personal Touch With Offer Letters

Purdue uses its offer letters as an opportunity to differentiate itself — not just to the recruits, but also to college football fans nationwide.

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Inside MLB’s Marketing Debate: In Defense of Commissioner Manfred

As the second half of the MLB season heats up, are Manfred and the league to blame for the reported “lack” of marketing of top players?

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Inside MLB’s Marketing Debate: League Needs to Step Up Its Efforts

As the debate on whether or not Major League Baseball is doing enough marketing for its superstars heats up, the finger has been pointed at the league.

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FC Bayern Munich Accelerates Growth into Latin America

Fulfilling a goal of Western expansion, FC Bayern Munich eyes Latin America as the next frontier.

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