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Marketing
Athletes
| by
Eric Fisher
MLB Goes All In On Ohtani
The league is actively promoting the Dodgers superstar both domestically and in Japan.
October 2, 2024
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Athletes
| by
Eric Fisher
Can Ohtani Carry MLB Playoff Ratings?
A merchandising push quickly follows Ohtani clinching MLB’s first 50/50 season.
September 20, 2024
Marketing
| by
Alex Schiffer
Marketing Stunt Had Major Cycling Race Start In Grocery Store
The Vuelta has a history of creative stage kickoffs.
August 22, 2024
Podcast
| by
Owen Poindexter
How Sports Drinks Have Evolved With Sports Media
Sports drinks have long affiliated themselves with professional athletes to grow their brands.
June 7, 2024
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