Marketing

How Professional Bull Riders Successfully Introduces Its Culture to New Audiences

Professional Bull Riders spreads its events across the country — and world — as it asks potential fans to realize their inner cowboy.

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Could We See a ‘Tony Hawk’s Pro Skater’ League?

If “Tony Hawk’s Pro Skater” made a comeback, the legendary skateboarder would welcome the chance to start a league around it.

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How Two Top Brands Market Products Via Partnership With NASCAR

NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.

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Game Changer MVP’s ‘Filter Fan Cam’ Ramps Up PBR’s In-Arena Atmosphere

PBR began using Game Changer MVP’s fan cam last year — and this year, you’ll be able to catch the Fan Cam at every event in the Unleash The Beast series.

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Overtime Brings Billboard And Investment News to NBA All-Star Weekend

Overtime, the digital media brand specializing in high school sports, put some of the top teenage basketball players on a billboard in Charlotte.

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Bojangles’ Channels Its Inner LeBron James for NBA All-Star Weekend

The restaurant chain has turned to James’ iconic powder toss as the imagery behind its Biscuit Baller campaign.

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Nike and Jordan Partner With Snapchat for Custom AR Lens at NBA All-Star Weekend

Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.

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Own a Piece of NASCAR History With Busch Beer’s Car 2 Can Collection

The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.

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The Story Behind the Giants’ New $10 Million Scoreboard

Ahead of this year’s MLB season, the Giants are set to unveil a new scoreboard that at over 150 ft by 70ft, will be the third largest in the league.

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Inside the Marketing Evolution of Giannis Antetokounmpo

Alex Saratsis, Antetokounmpo’s agent, says that in 2019, they will be taking an approach that includes sharing more of the player’s personality.

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