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Saturday, October 12, 2024
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Marketing

MLB Goes All In On Ohtani

The league is actively promoting the Dodgers superstar both domestically and in Japan.
October 2, 2024
Shohei Ohtani Dodgers 50/50

Can Ohtani Carry MLB Playoff Ratings?

A merchandising push quickly follows Ohtani clinching MLB’s first 50/50 season.
September 20, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 22, 2024

How Sports Drinks Have Evolved With Sports Media

Sports drinks have long affiliated themselves with professional athletes to grow their brands.
June 7, 2024