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Marketing

Usher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure

Putting a dollar amount on the exposure one artist got from the Big Game.
February 12, 2024

MLB’s ‘Spring Breakout’ Will Bring Fans Closer to Future Stars. Will It Pay Off?

Newly created Spring Training event to feature squads of top MLB prospects.
December 14, 2023
Savannah-Bananas

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year
September 24, 2023

How Chloe Chaffin Took On-Court Skills to the Business World

See what make’s Chloe special on and off the court.
April 6, 2023