March Madness

Players Capitalize on NIL During March Madness for First Time

Thanks to name, image, and likeness rules, athletes can monetize one of the biggest stages in college sports for the first time.

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Men's March Madness Sports Betting Could Hit At Least $3B

The NCAA Division I men’s basketball tournament tips off Tuesday with the first four rounds, and it’s already shaping up to be a historic one — for sports betting.

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NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has to D-I schools, the governing body’s distribution plan shows.

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WBB Gets ‘March Madness’ Brand Power

On Wednesday, the NCAA announced that it will use the branding for the 2022 Division I Women’s Basketball Tournament. 

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Super Bowl, Sports Propel ViacomCBS Q1 Gains

ViacomCBS saw strong advertising and revenue growth driven by the Super Bowl, NCAA tournament and UEFA Champions League.

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Advocates Suggest Solutions for NCAA's Gender Disparities

Because of state laws, NIL is coming whether the NCAA wants it or not. But women’s sports reform remains more nebulous.  In order to grow women’s basketball, advocates suggest that […]

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Political Pressure Facing NCAA

The failures have sparked not just outside concern but also calls for intervention. The NCAA launched an investigation into women’s sports inequality after lawmakers complained. And state legislatures drafted more […]

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NCAA Gives Athletes Stage to Criticize It

Financially, the NCAA got what it wanted. It plowed through the pandemic to put on a men’s basketball tournament that brings in close to $1 billion.  But the NCAA also […]

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Women’s Tournament Notched Viewership Milestones

The NCAA women’s tournament notched several viewership milestones even before the epic Final Four performances.

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‘One Shining Moment’ Was Almost Just A Moment

The song ‘One Shining Moment,’ which has become a staple of March Madness, was originally planned for the Super Bowl.

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