Thanks to name, image, and likeness rules, athletes can monetize one of the biggest stages in college sports for the first time.
The NCAA Division I men’s basketball tournament tips off Tuesday with the first four rounds, and it’s already shaping up to be a historic one — for sports betting.
This year, the NCAA will pay out more than it ever has to D-I schools, the governing body’s distribution plan shows.
On Wednesday, the NCAA announced that it will use the branding for the 2022 Division I Women’s Basketball Tournament.
ViacomCBS saw strong advertising and revenue growth driven by the Super Bowl, NCAA tournament and UEFA Champions League.
Because of state laws, NIL is coming whether the NCAA wants it or not. But women’s sports reform remains more nebulous. In order to grow women’s basketball, advocates suggest that […]
The failures have sparked not just outside concern but also calls for intervention. The NCAA launched an investigation into women’s sports inequality after lawmakers complained. And state legislatures drafted more […]
Financially, the NCAA got what it wanted. It plowed through the pandemic to put on a men’s basketball tournament that brings in close to $1 billion. But the NCAA also […]
The NCAA women’s tournament notched several viewership milestones even before the epic Final Four performances.
The song ‘One Shining Moment,’ which has become a staple of March Madness, was originally planned for the Super Bowl.
