Major League Baseball

Two Years In, La Vida Baseball Plotting Growth Alongside New Partnerships

In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. […]

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Take Me Out To The Non-Ballgame

Yoga class? Snowboarding? Drone Racing? As teams like the Boston Red Sox and Arizona Diamondbacks seek new revenue sources, a day at the ballpark is taking on a much different […]

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LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples […]

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MLB Jersey Patches ‘Inevitable’

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Get ready for MLB jerseys to have sponsor patches. According to SBJ’s Terry Lefton, MLB […]

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ESPN To Show Alternate ‘Statcast’ Version Of HR Derby For Analytics Fans

For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be […]

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Shot Callers: Elisa Padilla on Miami Marlins’ New Marketing Strategy

Part of the Miami Marlins’ rebrand has been adjusting their approach to community relations. Meet the woman spearheading that effort.

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Shot Callers: Adam Jones on the Miami Marlins’ New Direction

The Marlins’ Chief Revenue Officer sits down with Adam White to talk about the organization’s recent overhaul and improvements to Marlins Park.

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Oakland Coliseum Scores Naming Rights Partner

Per the San Francisco Chronicle, The Coliseum will now be known as the RingCentral Coliseum thanks to a new three-year, $3 million deal.

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Inside The Huddle: Group Expectations With Josh Feinberg

Feinberg and his group sales staff at the Oakland Athletics have increased their revenue generated by 45% in the last year.

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MLB Flies Under the Radar With Sponsor Patches

Since 2000, MLB clubs have experimented during international games with uniform sponsor patches. So why is it just now getting noticed?

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