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Monday, December 9, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Logan paul

Logan Paul and Leo Messi’s Drink Companies Are Suing Each Other

Prime says Messi’s drink is copying its design.
November 22, 2024

USOPC Sues Logan Paul’s Drink Company Ahead of Olympics

It’s not the first time the beverage company is under scrutiny.
July 22, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
March 11, 2024
San Diego Padres shortstop Xander Bogaerts wears the ALS Lou Gehrig Day and Motorola patches during a game against the Chicago Cubs at Petco Park.

Major U.S. Sports Leagues Pull In Record $6.7B in Ad Revenue

Major U.S. sports leagues and teams saw big increases in ad revenues.
November 8, 2023