• Loading stock data...
Monday, December 9, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

LIV Golf

exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
December 5, 2024
Sep 28, 2024; Ile Bizard, Quebec, CAN; Max Homa of team U.S.A. putts on the first green during the foursomes (alternate) round of The Presidents Cup golf tournament.

The PGA Tour Wants More Players to Become Social Media Stars

YouTube golf is quickly gaining ground on the professional game.
December 5, 2024
Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
November 9, 2024
Sep 1, 2024; Atlanta, Georgia, USA; PGA TOUR Commissioner Jay Monahan addresses the gallery gathered on the 18th green after the final round of the TOUR Championship golf tournament.

Not So Fast: PGA Tour–LIV Merger Not Done Yet

Multiple industry sources say reports of professional golf’s unification are premature.
November 5, 2024