LeBron James

LeBron’s $100 Million Play

LeBron James is growing his media empire. James and longtime business partner Maverick Carter have raised $100 million to build out The SpringHill Company, a consolidation of the pair’s three […]

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LeBron James, Maverick Carter Raise $100 Million Investment to Drive Media Aspirations

Lebron James and longtime business partner Maverick Carter have raised $100 million to build and expand an already growing media conglomerate. The company, which will be called SpringHill Company, will […]

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NFL’s $250M Pledge

Roughly a week after NFL Commissioner Roger Goodell publicly condemned social injustice and police brutality, the NFL is making a $250 million pledge. The funds will be spread out over […]

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Q&A: Jason Whitlock Opens Up About Leaving Fox Sports

Love him or hate him, Jason Whitlock has developed into one of the most polarizing sports personalities in America. During his career, he’s worked twice for both Fox Sports and […]

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ESPN Leans Into Nostalgia By Reliving ‘This is SportsCenter’ Campaign

After reliving the 1990s through the “The Last Dance,” ESPN is now set to shine a light on its 25-year old “This is SportsCenter” ad campaign. The network will air […]

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LeBron James Turns To Uninterrupted To Discuss James Vs. MJ Debate

LeBron James has held himself back from the “Greatest-Of-All-Time” debate about him and Michael Jordan, further fueled by ESPN’s “The Last Dance.” But that changed on May 18 when James […]

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Athletes Reaching Fans With New Message On Facebook and Instagram

As Facebook’s director of sports partnerships, team and athletes, Kevin Cote’s job had mostly consisted of working with properties on how they could best use their accounts. Now, with live […]

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Coronavirus Could Cost NBA Players $654 Million in Salary

NBA players could potentially lose $654 million in pay if the global coronavirus pandemic wipes out what’s left of the 2019/2020 season, according to an estimate by Spotrac. The NBA’s […]

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Suspended Seasons Leave Networks Scrambling To Fill Programming Hours

Alarm. Confusion. Disbelief. Despair. Those were the feelings of TV sports executives Thursday as they scrambled to fill the gaping holes in their programming schedules wrought by the coronavirus on […]

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Shot Callers: Payne Brown, President, Think450

Known as the “innovation engine of the NBPA,” Think450 works to find new ways to monetize the group licensing rights of NBA players as well as assist in providing a […]

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