LeBron James

Financial Services Company Receives $100M, Backed By Athletes

Step, a modern-day financial services company, announced that it received a $100 million Series C funding round.

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Dwyane Wade Buys Ownership Stake in Utah Jazz

Retired superstars like Dwyane Wade made so much money during their playing careers they don’t want to work for teams any more. They want to own them.

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Rich Paul: Iverson Could've Been Billion-Dollar Brand

Sports super agent Rich Paul believes the former NBA MVP’s brand could have been a billion-dollar business.

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Lebron James Wants to Own an NBA Team, Too

LeBron James announced a new deal with PepsiCo and became part-owner of Fenway Sports Group this week. Now, he wants in on an NBA team.

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Jay Z’s Roc Lit to Publish Rich Paul’s Memoir

NBA super agent Rich Paul will publish his memoir “Lucky Me” with Roc Lit 101, part of Jay-Z’s Roc Nation and a Random House imprint.

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LeBron James, PepsiCo Finalize Multiyear Deal

LeBron James is beginning an endorsement deal with PepsiCo. James will be the face of the soda giant’s new MTN DEW RISE energy drink.

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It's Official: LeBron James, PepsiCo Announce Multiyear Deal

LeBron James and PepsiCo made their multiyear deal official as King James becomes the face of a new line of MTN DEW energy drinks.

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NBA Top Shot’s Success Has Other Leagues Interested

With sales approaching $400 million, other pro leauges have taken notice of the rapid success of NBA Top Shot.

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LeBron James Expands Portfolio with Fenway Investment

LeBron James is buying into Fenway Sports Group, owner of the Boston Red Sox, bringing rare celebrity pedigree to an MLB ownership group.

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NBA All-Star Game Happening Despite Stars' Objections

The NBA All-Star game is a big money maker for the league and its media partners, but many star players would rather skip it.

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