Step, a modern-day financial services company, announced that it received a $100 million Series C funding round.
Retired superstars like Dwyane Wade made so much money during their playing careers they don’t want to work for teams any more. They want to own them.
Sports super agent Rich Paul believes the former NBA MVP’s brand could have been a billion-dollar business.
LeBron James announced a new deal with PepsiCo and became part-owner of Fenway Sports Group this week. Now, he wants in on an NBA team.
NBA super agent Rich Paul will publish his memoir “Lucky Me” with Roc Lit 101, part of Jay-Z’s Roc Nation and a Random House imprint.
LeBron James is beginning an endorsement deal with PepsiCo. James will be the face of the soda giant’s new MTN DEW RISE energy drink.
LeBron James and PepsiCo made their multiyear deal official as King James becomes the face of a new line of MTN DEW energy drinks.
With sales approaching $400 million, other pro leauges have taken notice of the rapid success of NBA Top Shot.
LeBron James is buying into Fenway Sports Group, owner of the Boston Red Sox, bringing rare celebrity pedigree to an MLB ownership group.
The NBA All-Star game is a big money maker for the league and its media partners, but many star players would rather skip it.
