Nike’s contract with Kobe Bryant’s estate expired on April 13th, which Nike named “Mamba Day” five years ago.
Rich Paul has teamed up with three former Nike executives to form Adopt, a minority-owned company focused on building brands.
More retired players are expected to be rolled out on NBA Top Shot in the coming months, although there are some obstacles to work around.
Bryant was intent on setting a new course for post-athletic career success. A year after his death, his legacy continues.
Skincare brand Art of Sport’s 2020 has included massive challenges, but with those have come a stronger outlook on its future business.
Hyperice CEO Jim Huether says NBA partnership has already become “one of the most transformative” deals for the athletic tech company.
Personal care brand Art of Sport has raised an additional $6 million in capital in a round that included Dallas Mavericks owner Mark Cuban. The round was led by CircleUp […]
Since the inception of the Changemaker program through the passage of a new collective bargaining agreement last winter, the WNBA has centered around AT&T, Deloitte, and Nike — brands whose values the league believes align with its own.
NBA players can reach for a new recovery tool when sitting courtside as part of the league’s latest partnership. Hyperice designed an NBA-specific Hyperbox – which includes a Hypervolt massage […]
The Phoenix Suns should be at training camp in Las Vegas getting ready for the 2020-2021 season. That normally is the case – if they weren’t still finishing last season. […]
