Kobe Bryant

Kobe Bryant's Estate and Nike’s Surprising Break

Nike’s contract with Kobe Bryant’s estate expired on April 13th, which Nike named “Mamba Day” five years ago.

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Rich Paul, Ex-Nike Execs to Build Brands with New Venture

Rich Paul has teamed up with three former Nike executives to form Adopt, a minority-owned company focused on building brands.

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Retired Players the Next Frontier for NBA Top Shot

More retired players are expected to be rolled out on NBA Top Shot in the coming months, although there are some obstacles to work around.

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Kobe Bryant's Business Legacy Lives On

Bryant was intent on setting a new course for post-athletic career success. A year after his death, his legacy continues.

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Art of Sport Sprints Ahead After ‘Harrowing’ 2020 Challenges

Skincare brand Art of Sport’s 2020 has included massive challenges, but with those have come a stronger outlook on its future business.

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Q&A: Hyperice CEO Jim Huether on UFC, NBA deals

Hyperice CEO Jim Huether says NBA partnership has already become “one of the most transformative” deals for the athletic tech company.

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Art of Raising Money

Personal care brand Art of Sport has raised an additional $6 million in capital in a round that included Dallas Mavericks owner Mark Cuban. The round was led by CircleUp […]

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WNBA Using Growing Brand Appeal to Aid Sponsorship Push

Since the inception of the Changemaker program through the passage of a new collective bargaining agreement last winter, the WNBA has centered around AT&T, Deloitte, and Nike — brands whose values the league believes align with its own.

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NBA Adds Massage Recovery Technology to the Bench with Hyperice Deal

NBA players can reach for a new recovery tool when sitting courtside as part of the league’s latest partnership. Hyperice designed an NBA-specific Hyperbox – which includes a Hypervolt massage […]

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Phoenix Suns’ ‘Don’t Sleep On Basketball’ Shines Light On New Normal

The Phoenix Suns should be at training camp in Las Vegas getting ready for the 2020-2021 season. That normally is the case – if they weren’t still finishing last season.  […]

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